Creative Direction
Hospitality · Fashion · Lifestyle
Dubai
Available 2026
Ten years behind a camera, most of them in hospitality — where the work is never one image. It is a season of them: the film that opens a terrace, the fourteen verticals that carry it for a month, the stills that end up on the menu and in the press kit.
I direct that whole system. Concept, shoot, edit, and the cadence it runs on.
— · 9:16 · Dubai
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What I take on
01
Owning the look of a venue or a brand across a season — concept, references, shot lists, talent, and the standard everything is held to. The part that happens before anyone picks up a camera.
02
Not one campaign — a running cadence. Monthly shoot days that produce a month of verticals, stills and cutdowns, built so the calendar never goes quiet between activations.
03
Atmosphere films, launch pieces, commercials and invites. Shot, directed and cut in house, in 4K, with the turnaround hospitality actually runs on.
04
Food, interiors, editorial and portrait. Licensed for menu, press, out-of-home and paid social — one shoot, every surface covered.
Next season
Based in Dubai. Working across the UAE, Europe and Montenegro.