Creative Direction
Hospitality · Fashion · Lifestyle
Dubai
Season 2026 – 27
Ten years behind a camera, most of them in Dubai's dining rooms, where the work is never one image. It is a season of them: the film that opens the terrace, the verticals that carry it through the month, the stills that end up on the menu and in the press kit.
I direct the whole system. Concept, shoot, edit, and the cadence it runs on — so a venue looks like one decision, not a hundred.
— · 9:16 · Dubai
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What I take on
01
The look of a venue or a brand, held across a season: concept, references, shot lists, talent, and the standard every frame is measured against. The part that happens before anyone picks up a camera.
02
Not a campaign, a cadence. One shoot day a month that yields the verticals, stills and cutdowns to keep the calendar full between activations, on a schedule the venue can plan around.
03
Atmosphere films, launch pieces, commercials and invites. Directed, shot and cut in house, at the turnaround hospitality actually runs on.
04
Food, interiors, editorial and portrait. One shoot, licensed for every surface: menu, press, out-of-home and paid social.
Next season
Based in Dubai. Working across the Gulf and Europe.